SIAL 2024

At Harmony, our biggest and most exciting market continues to be China. In fact, we are one of the largest Australian exporters of Wagyu to China.

And we recently had the chance to create more opportunities for people in this market to enjoy our premium-branded beef. Our Harmony Shanghai business unit attended SIAL 2024 – Asia's largest food and beverage exhibition – to market Black Opal Wagyu.

Our CEO Anthony Fellows was also there, meeting new faces, catching up with existing clients and friends, and visiting sale locations around the city.

"We're on a mission to produce premium-branded beef the world loves and there's no doubt this is highly valued in China," Anthony said.

"The Chinese economy has certainly taken a serious hit recently – during and after covid – but we remain optimistic about the potential China holds for our brands, and our in-market partnerships being able to continue to deliver value."