Discover the Omino difference.
Our Omino Wagyu is the modern Australian embodiment of Omi beef.
It’s inspired by the Omi beef tradition – a tradition that started more than 400 years ago and heralded a new age of Japanese meat culture.
Origins dating back centuries
The ethos of our Omino Wagyu beef originates in Japan’s bountiful Shiga Prefecture during the Edo period (1603-1868). It’s the home of Omi beef, and its provenance can be traced to the many modern Wagyu breeds of today. Omi beef’s premium quality remains the direct result of its pure environment, the skills of its producers and their long-held traditions of animal wellbeing.
It is this heritage of care and commitment that we share in producing our premium-branded Wagyu, Omino.
The modern embodiment of Omi beef wellbeing
Omino cattle are bred and raised in the premier livestock regions of southern Australia, where the pristine conditions are ideal for producing the highest quality Wagyu. It is a natural environment of health and harmony.
For our animal’s final 380 days, our focus is on precise nutritional feeding to achieve optimal weight gain, marbling quality and tenderness.
Our cattle are cared for to the highest standards of animal welfare, free from stress and artificial enhancements. Data drives our decision-making and technology enhances our commitment to quality.
Experience the Omino difference
The experience of eating Omino is prized the world over. It’s known for its luxury standing and for bringing people together to enjoy a range of truly memorable dishes.
What sets Omino apart is its distinctive umami flavour, crafted from its well-marbled fat content and our careful rearing processes.
Omino’s complex savoury flavour lingers on the palate; the beauty of the umami flavour is the perfect blend of sweetness, saltiness and intensity in every bite.
Award-winning Omino Wagyu
